Business Administration
PhD
Transforming the Business Model using Generative Artificial Intelligence in International Service Industry: A Case Study
Research Overview
This study is based on conducting research through surveys and interviews with executives to gain insights about Business Model Transformation after using Generative AI. The research will further explore the variables, including customer value creation and competitive strategies, in the global market. The focus is mainly on service-providing organisations.
What is included in this framework?
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Editable Word Document
Delivered instantly in .docx format for easy customization and editing.
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Recent Peer-Reviewed Sources
Includes a literature review utilizing high-impact academic journals.
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Methodology Design
Detailed justification of the chosen research approach and data collection methods.
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Strict Academic Formatting
Pre-formatted to adhere strictly to standard APA, Harvard, or MLA guidelines.